Michell began exploring social media out of necessity, when he was stuck on campus as a cadet at the United States Military Academy. Michell was expelled from the academy in 2012. The days leading to his expulsion forced him to stand up for himself when no one else would. The days after his expulsion challenged him to choose new life goals for himself. Michell finished school at Virginia Commonwealth University, where he began to leverage his social media presence to negotiate more press opportunities for his music discovery platform, Artistic Manifesto. Michell was a writer before he was an influencer. He continues to write about the difficulties of his entrepreneurial journey in a way that many of his peers can relate to. He also writes about up and coming musicians for Bandcamp, and issues that pertain to black culture for TheRoot.com. As Michell observed the way social media can be used as leverage for bigger writing opportunities, he continued to dedicate time to growing his social media presence. As he observed the importance of visuals on social media he began to carve out a visual identity to match his writing.